Smurfy Birthday!


On the 23rd of October 1958, the Smurfs have appeared for the first time in an adventure of Johan and Peewit - The Smurfs and the Magic Flute - published in the Belgian comics magazine Spirou.

From then and over the years, Peyo built an entire fantasy world, filled with blue cuteness, mushroom houses, good universal values, and a unique Smurfs’ language. The mix of nature and magics really brought something new into children’s entertainment at the time. The long-lasting comic books, the television success and an iconic merchandising program turned the Smurfs into a worldwide pop-culture phenomenon, creating strong links of smurfiness with generations of kids.

“I’m very happy to be able to continue my father’s work with yet another fantastic new season of the Smurfs TV Series and the upcoming release of a new toy line for kids to play and create their own stories”! said Véronique Culliford, president & founder of Peyo Productions and I.M.P.S (Distribution Company), and Peyo’s daughter.

Smurfy Birthday to all of you and let's continue to build happiness all around the world!