Article 1 – Organiser

This contest is brought to any Instagram user participating in the contest (contestant)  by IMPS SRL (hereinafter referred to as the "Organizer"), whose registered office is located at Rue du Cerf 85, 1332 Rixensart and is accessible via Instagram on the following link ( https://www.instagram.com/smurfsofficial ).

Article 2 Duration and entry Conditions

2.1 Duration:

 

Participation in this contest is open via the portal the Instagram page ( https://www.instagram.com/smurfsofficial ) from June 25, 2025 at 17:30 PM BST until June 29, 2025 at 11:59 PM (Belgian connection dates and times apply).

 

Winners will be announced between June 30th 2025 and July 4th 2025 at the latest.

2.2 Entry Conditions:

 

The contest is open to any natural person of at least 18 years of age, with the exception of IMPS SRL employees.

Each personal profile (on the Instagram social media) may participate only once per contest.

If multiple entries are detected, only the first will be considered valid.

Participating in the contest implies full and unreserved acceptance of these rules.

The contestant guarantees that they are not bound by any exclusive contract regarding the use of their image or name.

Participation in the contest is free of charge.

Article 3 – Contest Terms

The contest is held on Instagram.

To participate, the contestant must  :

-              Post a Photo, Carousel, or Instagram Reel of you and your “village” (meaning the people and the environment around you) doing either one of the following:

o             Showcase your Smurf collection: flaunt your beloved Smurfs plushes, figurines, comics, and any other merchandise you’ve gathered over the years.

o             Dress in blue, Smurfs-style outfits, face paint, blue balloons, whatever brings the Vanity Smurf vibes, or throw a full-on Smurf Party!

o             Create your own Smurf’s village creation; be that a homemade crochet Smurf, bake a smurfy cake, draw an illustration - go wild and let your creativity flow.

-              Follow @smurfsofficial on Instagram

-              Correctly answer the question “What color is associated with the Smurfs?” in the contestant’s post caption

-              Use the hashtag #SmurfsStrongerTogether in the contestant’s post.

-              Tag two friends in the contestant’s post

 

All entries submitted via posts that are contrary to public order or decency are prohibited.

Accordingly, the Organizing Company reserves the right to remove, without prior notice, any entry from the Contest that is pornographic, racist, incites violence, or does not correspond to the theme of the Contest in question.

Article 4 – Winners and Prize

The prize will be :

-              A unique drawing of your favourite Smurf from a cartoonist from Peyo Studio.

-              Merchandise and collectibles from the wider Peyo consumer products partners.

Each contestant can win only once.

The prize is non-transferable.

Article 5 – Prize Description and Delivery

 

There are 3 winners in total.

 

Winners will be contacted by Instagram by the Communication team.

 

They must reply within 14 calendar days to the Communication team on Instagram, indicating their first name, last name, and the address where they wish to receive the prize. If not, the prize will be forfeited and retained by the organizer. The prize will be sent by post at the recipient’s own risk.

 

The Organizer disclaims all responsibility in the event of incident or accident during use or enjoyment of the prize.

The Organizer disclaims all responsibility for the delivery, quality, and condition of the prizes upon receipt.

In the event that the prizes are returned to the Organizer, the winner(s) shall forfeit their entitlement to the prize(s).

No financial or other compensation will be offered as an alternative.

Article 6 – Changes to the Contest

The Organizer reserves the right, at any time and without notice or obligation to justify its decision, to shorten, extend, postpone, or cancel the contest, and to modify part or all of the entry conditions and/or contest mechanics, in case of force majeure or events beyond its control.

 

No liability will be accepted, and no compensation may be claimed on these grounds.

If the rules are modified, updates will be posted at: (www.smurf.com).

Article 7 – Personal Data

The Organizer processes your personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 (General Data Protection Regulation - GDPR).

The organizer ensures that your data is processed appropriately, relevantly and only for the purposes for which it was collected.

Contestants whose personal data is being processed have the right to access their data and may also request that any inaccurate, incomplete, or outdated data be corrected, updated, or deleted. They may also object, provided they have legitimate grounds, to the processing of personal data concerning them.

Contestants acknowledge that they cannot object to the processing of their personal data when such processing is necessary for the fulfillment of the obligations outlined in these terms and conditions.

The personal data of contestants is stored and retained by the Organizer and/or any subcontractor of its choice for the duration of the contest (ending on July 30th 2025) for the strict execution of the obligations set out in these rules, and at a minimum, for the entire duration of the contest and its related communications.

It being understood that contestant’s post shall be subject to application of clause 8.

Any damage resulting from the use of personal data by unauthorized parties cannot be attributed to the organizer if they have taken all reasonably expected security measures.

Contestants may contact imps@smurf.com for any questions and information regarding this.

Article 8 – Use of Content and Image Rights

By participating in the contest, each contestant expressly agrees that IMPS SRL may, without any additional consent or compensation, reuse, reproduce, and publish their submitted content (including but not limited to names, photos, or testimonials related to the contest) for promotional and communication purposes. This includes, but is not limited to, reposting on IMPS SRL’s websites, social media platforms, press releases, or other marketing materials intended to highlight the winners or promote the contest.

This use is non-exclusive, worldwide, and for an unlimited duration in connection with the promotional activities of IMPS SRL.

Contestants waive any claims regarding the use of such content as long as it remains within the above-mentioned purposes.

If an image or other personal data is used, it will be handled in accordance with the applicable data protection laws and Article 7 of these terms and conditions.

Article 9 – Disputes

Any disputes regarding the application of these rules will be handled independently by the jury.

In such a case, a complaint can be submitted by email to: imps@smurf.com.

These terms and conditions are governed by Belgian law.

In the event of a dispute relating to the interpretation or execution of these rules, and failing an amicable resolution, only the courts of the French-speaking jurisdiction of Belgium shall be competent to hear the matter.

Article 10 – Contact

For questions or issues related to the contest, contestants may contact SPF Finances via:

•             Email: imps@smurf.com

•             Mail: IMPS SRL – Administrative department– Rue du Cerf, 85 – 1332 Rixensart

Disclaimer

This promotion is in no way sponsored, managed, or associated with Instagram.

Contestants may not hold Instagram or the Organizer responsible for any damages resulting from their participation.