The Smurfs meet Emporio Armani

The Smurfs meet Emporio Armani style for the first time in a special apparel & eyewear selection for kids and a focus on sensitive environmental issues.

The collaboration results in cheerful, comfortable garments and accessories, designed for little ones heading back to school and made of materials with lower environmental impact. The soft jersey tracksuits, T-shirts and caps – in grey, navy blue, beige and pink – feature exclusive Smurfs graphics printed or embroidered onto the fabric. Outfits are completed with customised sunglasses for girls and boys made with nylon fibre with 59% bio-based carbon content and rubber with 28% bio-based carbon content. The entire collection is presented in especially designed packaging made from organic fabrics and FSC-certified paper and cardboard.
The collection, including both sunglasses and clothing, is now available in selected shops and online: