The sun is smurfing at the door with the new SMURFS x EMPORIO ARMANI collection

Emporio Armani and The Smurfs team up once more to create a selection of cheerful, colourful garments and accessories for little ones, made from materials chosen for a lower environmental impact.

The spring/summer collection for boys and girls includes sweatshirts to pair with trousers or shorts, dresses with elasticated waists in soft jersey, white t-shirts and matching cotton baseball hats, all customised with specially created graphics showing the Smurfs on holiday by the seaside. The ‘gummy’ palette is clean and captivating: pink, yellow and light blue combined with more classic whites. The selection is completed by eyewear made from materials with sustainable characteristics (nylon fibre and rubber, both partially bio-based), available in light blue and pink, with a themed print on the temples. The specially designed packaging is also in line with the Armani Group’s sustainability strategy and the ASV protocol that defines sustainability requirements for materials and processes.

The clothing collection and eyewear, on sale in custom boxes, will be available in stores starting from March.

Discover the collection :